Why Sponsor the Casmir Autosport
All-American Junior Racing Team?

We have crafted a promotional model that will allow AAJRT sponsors to look forward to a multi-tiered return on their investment.

• Television Exposure – All American Junior Racing Team Elite drivers will compete in four professional racing series. These races are televised on Speed Channel, Fox and the ESPN family of networks. Each year the team will compete in more than 45 nationally televised race
• Geographical Exposure - The All-American Junior Racing Team will compete in 14 states from Florida to Oregon and Connecticut to California.  The races take place in 16 of the top 40 DMAs (Nielsen Designated Market Areas) and within 200 miles of most of the top 40.  These markets are much more diverse than even NASCAR can offer.  The All-American Junior Racing Team will also compete in Mexico and Canada.  In addition we can state our Karting events nearly anywhere in the world.  Few other sponsor opportunities can make that claim.
• Media Exposure - Leveraging the one-of-a-kind exposure of the AAJRT with a media plan that includes media races at many of our kart venues will result in a significant amount of "free media" exposure.
• Patriotism - Beyond the desperate need to level the training ground for American drivers, patriotism is often the fast track to marketing's victory lane.  
• Product Promotion - One of the key components of our driver development program is the development of our driver's promotional and media skills.  Where else are  you going to find professionally trained teenaged product spokes people?  These kids will be well-spoken and at your disposal for television, radio, print and web ads.  In addition, they are available for promotional events.  Our drivers are kids you will be proud to have represent you and your business.  
• Client and Employee Perks - There are plenty of hospitality opportunities at the AAJRT professional races (remember the geographical reach of these events).  We can fully cater paddock lunches and provide one-on-one time with our drivers and team principles.  In addition, our kart team can host corporate outings that will be something your clients and/or employees will never forget.  These are great team building and/or client nurturing exercises.

Potential Markets - The sky is really the limit when it comes to targeting markets for sponsorship, but there are few front runners

• The Teen Market - Teens have a tremendous amount of buying power.  They have a surprisingly large amount of money for discretionary spending and they have a great influence over their family's spending decisions.  The teen market is expected to grow to 33.5 million consumers by 2010.  The typical 12 year old has $1,500 in discretionary money and the typical 16 year old has $4,500.  In 2003 teens spent $112 billion dollars.  The teen population in the United States is greater than the population of 193 of the world's 227 counties.  Clothing and electronics top the list of teen purchases.  
• The Auto Industry and Tech Market - These are traditionally two of the most loyal motorsports sponsor markets.  the auto industry has its obvious synergies.  The tech market is a great fit for the AAJRT because it crosses over nicely with the teen market.  Compared to NASCAR, the individual buying power of the more affluent, higher educated, and more diverse open wheel and sports car fan is significantly greater.

The cycle for the All-American Junior Racing Team is six years.  This is the time it takes for our rookie class to advance to the elite level.  Each year the sponsor's return on investment grows. 

The Casmir Autosport Difference

Few other racing teams can promise sponsors competition in four racing professional racing series spanning 14 states and three countries.  Few other racing teams can promise sponsors drivers who are terrific teen spokespeople and teen role models.  Even fewer teams can promise all this for what is, compared to NASCAR, Champcar, IRL, and Formula One a remarkably low investment.